When Houston- and New York-based artist-architect Jacki Schaefer wanted to take her side hustle full-time, she came to Clarified. Her goal was to elevate her presence as a niche photographer of creatives. 

Her existing name and logo reflected her previous work as a family photographer, and together, Clarified and Jacki came up with the new name: Verso, which is the back side of a canvas or painting. 

The branding, from the hand-drawn logo and electric color palette to the exquisitely simple tagline “For those who create,” beautifully reflects Verso’s mission to capture and reveal the beauty in process.