When Jeff Gremillion decided to launch his fourth media startup, VIP Houston, he tapped Clarified. In today’s world of creating and influencing, it’s more important than ever to have a niche brand identity — and a content management system that makes posting articles and managing digital ads easy.

Clarified crafted a logo and visual identity that communicates VIP Houston’s commitment to covering the city’s social scene — and beyond — with a personal touch. We also created an effective way for Jeff to upload his own articles, and developed a streamlined system for selling, managing and tracking digital ads on his site.

In preparation for VIP Houston’s launch in September 2026, Clarified also created the company’s media kit, spec sheets, business cards, and social campaigns.